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Established in 1981 and based in the hilltop town of Asolo (Treviso), a place of worldwide renown for creativity, Fashion Box S.P.A has been the synonym for the highest standards in the denim sector for more than 30 years.
Since its foundation, Fashion Box has developed, and stuck to, its key strategy: product vision, expansion into new markets and increasing control of the distribution network.

Innovative flair, characteristic Italian design and the superb quality of its products, have always been three cornerstones of Fashion Box S.p.A.’s philosophy. In addition to distinctive skill and expertise, this has made the Italian group a major player in international denim styling and production.
The Fashion Box combination of vast experience and advanced know-how, alongside an extensive search for distinctive style using sophisticated techniques, constitutes the intrinsic value of its garments, and thus, much of the Group’s investment is focused on stylistic and technological research into materials.

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Trading under the brands REPLAY, REPLAY&SONS, and WE ARE REPLAY, the Italian group creates, promotes and distributes casual wear, accessories and footwear for men, women and children. Brand extension projects, including eyewear and the Replay Perfume lines, are entrusted to licence partners.

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